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This is a breakaway topic from the "Breeder's Contracts" topic.
I'm not condoning that website or breeder BUT there is no use complaining about what that person is doing there - unless it's a lie. Spin wins elections, spin is used in advertising on a daily basis, spin is a clever marketing tool. And let's face it - marketing is the way the dog world is going.
"6 entries - 6 placings" is not a lie - even if the places were 2nd out of 2 or whatever. And I have come to believe that this is very clever marketing to the pet audience, because Joe Blow off the street doesn't know what Best in Group, Reserve in Group means. A "placing" though, is in their vocabulary - they understand it - and it means "good". They don't know that "my dog" with his umpteen dozen BIG's and classes in show is a bigger winner than "that" dog who has "got a place" (= 2nd out of 2) at the the last however many shows it's been to.
And it works to the show audience (from overseas) as well in some respects. Someone in England or the States may read into that "6 entries - 6 placings" something totally different than the Aussies who know where the show was and how many Whippets were likely to have been entered there.
This person is not the first to 'market' to a target audience. There are many successful breeders who've been doing it for years. And to be successful at it you have to "know your audience" - one of the first rules of advertising/marketing. That person knows that there are wealthy people about looking for a pet that can also be a status symbol. They can brag that they paid so much money for a dog because it's breeder has dogs that "get placed everywhere".
So you decide whether you want to market your kennel or whether you want to just report on it - tell the honest facts - and take your chances. There's no use whinging about the people who market - they are not breaking rules - and it's not going to stop them.
I'm not condoning that website or breeder BUT there is no use complaining about what that person is doing there - unless it's a lie. Spin wins elections, spin is used in advertising on a daily basis, spin is a clever marketing tool. And let's face it - marketing is the way the dog world is going.
"6 entries - 6 placings" is not a lie - even if the places were 2nd out of 2 or whatever. And I have come to believe that this is very clever marketing to the pet audience, because Joe Blow off the street doesn't know what Best in Group, Reserve in Group means. A "placing" though, is in their vocabulary - they understand it - and it means "good". They don't know that "my dog" with his umpteen dozen BIG's and classes in show is a bigger winner than "that" dog who has "got a place" (= 2nd out of 2) at the the last however many shows it's been to.
And it works to the show audience (from overseas) as well in some respects. Someone in England or the States may read into that "6 entries - 6 placings" something totally different than the Aussies who know where the show was and how many Whippets were likely to have been entered there.
This person is not the first to 'market' to a target audience. There are many successful breeders who've been doing it for years. And to be successful at it you have to "know your audience" - one of the first rules of advertising/marketing. That person knows that there are wealthy people about looking for a pet that can also be a status symbol. They can brag that they paid so much money for a dog because it's breeder has dogs that "get placed everywhere".
So you decide whether you want to market your kennel or whether you want to just report on it - tell the honest facts - and take your chances. There's no use whinging about the people who market - they are not breaking rules - and it's not going to stop them.
